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Trends & Insights    >    Reports and Case Studies
Reports and Case Studies


2004 Consumer and Market Trends Report
This special edition of Consumer Insight features our Eighth Annual Consumer and Market Trends Report. The complete report is available for a purchase price of US$495.

13th Annual Survey of Trade Promotion Practices
This 100-page report examines trends related to trade promotion spending and impact. Additional sections focus on category management, frequent shopper programs, and critical issues.

Private Label Trends Report (2004)
This 100+ page printed PowerPoint presentation with notes details Private Label trends, both recent (changes vs year ago) and longer term (changes vs 5 years ago). The most recent time period covered is 52 weeks ending 12/27/03. Sales trends are examined and changes in consumer behavior are profiled.

Dollar Stores Report (2004)
The dollar store channel is one of the fastest-growing retail channels. Store growth within the channel is unsurpassed, and retailers within the channel are moving from their rural and small town American roots into both urban and suburban America. Since 2000, the three major players in the channel (Dollar General, Family Dollar and Dollar Tree) have added over 3,200 stores.

Channel Blurring Report (2004)
Distribution channels for packaged goods products continue to evolve. Mass merchandisers, drug retailers, and convenience/gas chains are applying more and more competitive pressure on the grocery channel as they stock "traditional grocery" items. Relatively new channels like dollar stores, warehouse club stores, supercenters, and category killers (like pet food super stores and office supply stores) have caused retailers to re-evaluate store formats and merchandising strategies and manufacturers to re-think how they package and ship products. Further, bottom-line pressures (and the need for retailers to stock the right mix of products) are creating a real battle for manufacturers to win and maintain shelf space.

The Warehouse Club Store Consumer
The Warehouse Club channel is one of the fastest growing retail channels.  Consumers who shop the channel seem to love these stores and have turned into Club chain "evangelists," singing the praises of this format to their relatives, friends, business associates, and complete strangers.  The channel drives significantly larger shopping baskets than those typically seen in Grocery, Drug or Mass Merchandise retailers.  

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