United States
  Search
Home Company Solutions News Events Careers Trends & Insights
 
  In this section  
  Publications  
  Reports and Studies  
  Related information  
  Business Issues  
    Brand Dynamics  
    Category Dynamics  
    Competitive Analysis  
    Consumer Loyalty  
    Distribution  
    Market Dynamics  
    New Product Development  
    New Product Introductions  
    Pricing  
    Product Opportunities  
    Promotion Efficiency and Effectiveness  
    Retail Performance  
    Understanding the Consumer  
 
Trends & Insights     >     Reports and Studies     >     Dollar Stores Report 2004
Dollar Stores Report 2004

Price:  US$595

Market:  United States

The dollar store channel is one of the fastest-growing retail channels. Store growth within the channel is unsurpassed, and retailers within the channel are moving from their rural and small town American roots into both urban and suburban America. Since 2000, the three major players in the channel (Dollar General, Family Dollar and Dollar Tree) have added over 3,200 stores.

With this kind of growth in store count and the continuing softness in our economy, you can expect retailers in the dollar store channel to impact shopping trips in a number of retail channels. Grocery stores, mass merchandisers, drug stores and convenience/gas stores will feel the impact from these no-frills retailers who offer consumers the opportunity to purchase a wide assortment of basic household goods at very low price points. While the channel is over-developed among low- and middle-income households, the channel has experienced strong increases in household penetration across all income groups.

This 80-page printed PowerPoint presentation with notes, showing trends through 2002, provides:

  • A business review of the dollar store channel, detailing growth drivers, threats and opportunities.
  • Trends in store counts within major retail channels as well as for specific dollar store retailers.
  • Trends in retail channel shopping behavior (i.e., how many households shop, how often and how much they spend per shopping trip).
  • Heavy channel shopper importance and the demographics that drive channel sales, as well as the demographic groups that are under-developed and offer growth opportunities.
  • Age and sex of primary channel shoppers.
  • Day-of-week and month-of-year shopping importance.
  • The top categories and items driving dollar store channel sales.
  • Macro trends that offer opportunities for retailers within the channel as well as for manufacturers supplying product to this channel.
  • Summary thoughts on the future of the dollar store channel.




Email this page

Purchase report


© The Nielsen Company Sitemap         Privacy policy         Terms of use         Help         Contact Nielsen Answers login