| It's all about the consumer.
As the recognized leader in delivering consumer and shopper insights for the fast moving consumer goods industry (FMCG), Consumer Panel Solutions (CPS) provide consumer-centric marketing and sales solutions to help you target the strategic consumers, markets and retailers that will maximize your return on investment.
Nielsen’s CPS solutions provide longitudinal consumer purchase behavior, demographic profiles, and integrated attitudes & usage information. Our solutions provide world-class segmentation and targeting services that help you identify high-value consumers, uncover new opportunities, and execute marketing and sales efforts at the store level. The result: Precise targeting for increased ROI .
Only Nielsen’s Consumer Panel Can Create a Complete Consumer View
Nielsen offers the industry’s best longitudinal panel with the broadest sample size to deliver deep and granular insights into consumer purchasing behavior. Now providing key consumer insights in 27 countries based on consumer purchase information from over 260,000 households globally, our Consumer Panel represents all types of consumers and their buying behavior from warehouse clubs to convenience stores, from supermarkets to drug stores, from computer stores and mass merchandisers to mail order and the Internet. Our ability to integrate best-in-breed data sources across all Nielsen companies provides the most complete consumer view of media influences, retail conditions, attitudes & preferences, and entertainment habits.
Segment Your Consumers Intelligently
Bring your consumer to life. Spectra's innovative segmentation platforms use a combination of demographic, consumption, media, and attitudinal data to help you identify and profile consumers who represent the greatest opportunity for growth. Manufacturers and retailers can then focus spending on the consumer segments most likely to yield ROI.
Turn insights into action. Using our proprietary Consumer Trade Area ™ methodology, Nielsen matches consumer segments to a comprehensive channel database (350,000+ stores in 20 channels) to allow clients to execute sales and merchandising programs at any level of geography, including the store and account level.
Make consumer insights work harder. Spectra solutions link the industry standard in consumption, attitude and media measurement panels with Census demographics, store information and our client's custom information through a common segmentation platform. Integrating these sources allows you to maximize your consumer information investments.
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