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5 August 2008
Schaumburg, IL
Nielsen Forecasts U.S. Sales of More Than $1.5 Billion In Back to School Supplies
With the new school year fast approaching, new research from The Nielsen Company shows that consumers won’t be skimping on supplies, despite widespread concerns about a pending recession. Nielsen forecasts 2.6 percent growth or more than $1.57 billion in school and office supply sales in U.S. grocery, drug and mass merchandiser stores during the core Back to School season of mid-July through early September. Back to School sales represent more than a quarter (28 percent) of the school and office supply category’s annual sales of $5.5 billion.
31 July 2008
Schaumburg, IL
Nearly Two-Thirds of U.S. Consumers Check Nutritional Labels More Now Compared to Two Years Ago
Nearly two-thirds (65 percent) of U.S. consumers say they notice nutritional information on food packaging more often now compared to two years ago, according to a new global online survey by The Nielsen Company. Nielsen also finds that while two-thirds (67 percent) of U.S. consumers claim to “mostly” understand the nutritional information on food packaging, less than half (44 percent) of global consumers say they do.
29 July 2008
Schaumburg, IL
Ciders, Vodkas Top Growth Categories in International Alcoholic Beverage Sales
In international markets, alcoholic ciders and vodkas showed growth of 14 percent and 11 percent respectively in 2007, making them the highest-growth alcoholic beverage categories around the world, according to The Nielsen Company, which released its first-ever study of retail and on-premise sales trends of alcoholic beverage products: "What's Hot around the Globe – Insights on Alcoholic Beverage Categories."
28 July 2008
Schaumburg, IL
Nielsen First to Provide Consumer Personality Profiles to Consumer Packaged Goods Manufacturers and Retailers
The Nielsen Company announced it is the first company to provide consumer personality profiles to the consumer packaged goods (CPG) industry. The personality profiles or Mindset Profiles™, provided by Mindset Media, are combined with Nielsen's consumer panel information, enabling CPG manufacturers and retailers to identify specific personality traits, such as optimism, creativity and pragmatism, driving consumer purchasing behavior and brand affinity.
22 July 2008
Schaumburg, IL
Nielsen Chosen by Procter & Gamble to Provide Integrated Services In the U.S.
The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company (NYSE: PG) to provide U.S. consumer marketing information and insights. Nielsen provides marketing information services to P&G in more than 65 countries in Europe, Asia, Latin America, Middle East and Africa.
17 July 2008
Schaumburg, IL
Rising Gas Prices Force Nearly Two-Thirds Of U.S. Consumers To
Put The Brakes On Discretionary Spending
Increasingly feeling the pain at the pump, more U.S. consumers are taking steps to compensate for rising gas prices, according to new research from The Nielsen Company. Nearly two-thirds (63 percent) of consumers are reducing their spending, up 18 points since June 2007 and up 14 points in the last six months alone.
8 July 2008
Schaumburg, IL and Toronto
Bars and Restaurants See Economic Downturn Affecting Consumers’ Alcoholic Beverage Purchases, Nielsen and Bevinco Report
While history would suggest consumers’ alcoholic beverage consumption does not suffer significantly when times are tough—consumers might even be expected to drink more— recent evidence indicates that fewer of them are doing so in bars, restaurants and nightclubs. New research from The Nielsen Company and Bevinco reveals that on-premise sales of alcoholic beverages have been considerably impacted by the declining economy.
8 July 2008
Schaumburg, IL
Nielsen Expert to Share Insights Into the Organic Wine Trend
Nielsen expert to share insights at
2008 Organic Winegrowing Conference & Tradeshow
8 July 2008
Schaumburg, IL
Nielsen Expert to Share Insights On the Connection Between U.S. Consumers’ Green Attitudes and the Impact On Their Shopping Behavior
Nielsen expert to share insights at IIR Shopper Insights In Action Conference
8 July 2008
Schaumburg, IL
Nielsen Expert to Share Insights On Potential Implications If State of Tennessee Allows the Sale of Wine in Food Stores
Nielsen expert to share insights at Tennessee Malt Beverage Association Annual Convention
25 June 2008
Schaumburg, IL
High Food Costs Won't Rain On 4th of July Celebrations
As Americans prepare to fire up the grill this 4th of July, rising food costs won’t put a damper on their holiday cook-out plans, according to new research from The Nielsen Company. U.S. consumers are expected to purchase more than 110 million pounds or $215 million worth of hot dogs during the four-week period surrounding the holiday. The holiday generates the greatest hot dog sales for the entire year.
5 June 2008
Phoenix
Green Consumers Spend More in Warehouse Clubs, and Buy More Produce, Pasta and Cereal Than Non-Green Consumers, Nielsen and NMI Report
The Nielsen Company and the Natural Marketing Institute (NMI) unveiled results connecting green consumers’ attitudes to their shopping behavior.
4 June 2008
Phoenix
Higher Unit Prices, Not Volume, Behind Rapid Growth of U.S. Private Label Sales
While private label products, traditionally considered an affordable alternative to national brands, are showing rapid growth, a new analysis from The Nielsen Company shows that the growth is driven by rising commodity and food prices, not a result of consumers abandoning national brands.
4 June 2008
Phoenix
Nielsen Reveals Consumer Goods Categories Among Those Most Immune, Most Vulnerable to Recession
As the economic downturn causes consumers to reprioritize their spending habits and forces consumer packaged goods (CPG) manufacturers and retailers to reevaluate their consumer marketing strategies, The Nielsen Company revealed CPG categories among those most immune and most vulnerable to a recession.
4 June 2008
Phoenix
Walgreens Renews Agreement with The Nielsen Company
The Nielsen Company announced that it has renewed its agreement with Walgreens (NYSE, NASDAQ: WAG), the nation’s largest drugstore chain, through 2013, strengthening the companies’ existing relationship and establishing Nielsen as Walgreens’ preferred marketing information provider.
3 June 2008
Phoenix
Declining Economy Has Little Impact on Consumers’ Alcoholic Beverage Purchases In Stores
New research from The Nielsen Company indicates that alcoholic beverage purchases may be somewhat recession-proof, with the declining economy having only a mild impact on consumers’ alcoholic beverage purchases at off-premise locations, such as grocery, liquor, convenience stores, warehouse clubs and other stores.
3 June 2008
Phoenix
New Nielsen Answers™ Edition Launched For Retailers
The Nielsen Company, the world’s leading market research organization, introduced Nielsen Answers’ Retail Edition, the first edition of Nielsen’s innovative technology platform designed for retailers.
3 June 2008
Phoenix
Nielsen and Coca-Cola Sign Global Contract
The Nielsen Company announced it has signed a global agreement with The Coca-Cola Company, enabling Nielsen to provide integrated services to Coca-Cola in more than 70 countries. The contract extends the companies’ 70-year relationship into new geographies and additional services.
29 May 2008
Schaumburg, IL
Majority of U.S. Consumers Believe Country is In Recession, Nielsen Reports
Eighty-five percent of U.S. consumers believe the country is currently in a recession and U.S. consumer confidence in the economy plunged 17 points from the second half of 2007 to the first half of 2008, according to a new online survey by The Nielsen Company.
22 May 2008
Schaumburg, IL
Nielsen Dairy Fact Sheet
14 May 2008
Schaumburg, IL
U.S. Consumers Show Thirst for Beer During Memorial Day Holiday, Nielsen Reports
U.S. consumers kick off the summer season with Memorial Day celebrations — and beer.
6 May 2008
Schaumburg, IL
Unilever, P&G, Walgreens and Tesco's Fresh & Easy Among Keynotes at The Nielsen Company's Consumer 360 Conference
The Nielsen Company announced the lineup of keynote speakers for its annual Consumer 360 (www.consumer360.com) conference, taking place June 3 – 5 at the JW Marriott Desert Ridge Resort & Spa in Phoenix. The consumer packaged goods (CPG) industry's premier educational and networking event attracts more than 1,000 industry professionals each year.
29 April 2008
Schaumburg, IL
Nielsen Expert to Share Insights on Impact of High Gas Prices on Consumer Shopping Behavior
Nielsen Expert to Share Consumer Insights at FMI.
25 April 2008
New York, NY
John Burbank Named Chief Marketing Officer for The Nielsen Company
The Nielsen Company announced that John Burbank has been appointed to the newly created position of Chief Marketing Officer, effective May 9, 2008. Burbank, who is currently Chief Marketing Officer for AOL, will report to Susan Whiting, Executive Vice President of The Nielsen Company.
24 April 2008
Schaumburg, IL
Nielsen Expert to Share Insights on Consumer Trends Impacting The Food Industry
Nielsen expert to share insights at Food Technology and Innovation Forum.
24 April 2008
Schaumburg, IL
Nielsen Appoints Global Head of Customized Research
The Nielsen Company announced the appointment of David Parma to the position of global product leader for the Company’s Customized Research group. In his new role, Mr. Parma will report to Joe Willke, global president of the Company’s Consumer Product Leadership group, and will be based in New York.
23 April 2008
Schaumburg, IL
Nielsen to Host Take Your Daughters and Sons to Work Day
More than 60 children to take part in “Going Green” team activity at Schaumburg-based company.
22 April 2008
Schaumburg, IL
Russo Named Vice President of Marketing, Food and Beverage Sector for The Nielsen Company
The Nielsen Company announced that James Russo has been appointed vice president of marketing for the food and beverage industry sector. Russo will report to Ed Franczek, senior vice president of marketing.
16 April 2008
Schaumburg, IL
High Gas Prices Disrupt U.S. Consumer Spending, Leaving Less Money to Spend Elsewhere
Dramatic fluctuations in gas prices are disrupting U.S. consumer spending and expected to continue, leaving consumers with less money to spend at retail, entertainment and dining out, according to a new study by The Nielsen Company. Nielsen’s research shows that in 2007, the gas share of consumers’ weekly spending ranged from 12 to 16 percent. As gas prices continue to rise, Nielsen expects consumers’ gas share of their weekly spend to rise to 19 percent.
10 April 2008
Schaumburg, IL
High Sales of Matzo, Kosher Wine Expected as U.S. Consumers Prepare for Passover Celebrations, Nielsen Reports
As consumers prepare to celebrate the Jewish festival of Passover, high retail sales are expected for matzo, kosher wine and other items traditional to holiday celebrations and the Passover Seder, the ritual dinners held on the first two nights of Passover.
10 April 2008
Schaumburg, IL
Nielsen Expert to Share Insights into the Craft Beer Consumer
Nielsen Expert to Co-Present with Brewers Association.
21 March 2008
Schaumburg, IL
Nielsen Frozen Foods Fact Sheet
19 March 2008
Schaumburg, IL
Nielsen Teams With Wrigley to Share Best Practices for Moving Beyond Data and Into Valuable Insights
Nielsen Expert to Co-Present with Wrigley.
17 March 2008
Schaumburg, IL
U.S. Consumers Making Fewer Shopping Trips
U.S. consumers are making fewer shopping trips across most retail outlets as they look for ways to combine errands and save money in an effort to battle rising gas prices and other economic pressures, according to The Nielsen Company.
15 March 2008
Schaumburg, IL
High Egg Prices Won’t Stop Easter Egg Hunts
Rising egg prices won’t lighten the Easter Bunny’s load this spring, with U.S. retail sales of eggs expected to top more than $95 million during the holiday week, according to The Nielsen Company. Eager for festive Easter baskets, U.S. consumers are expected to purchase more than 17 million egg coloring/dye kits during the week leading up to the holiday. Chocolate candy is also strong with more than $318 million in sales expected during the week leading up to Easter, second only to Valentine’s Day.
12 March 2008
Wilton, CT and San Mateo, CA
Nielsen and Instill Align to Deliver First-of-its-Kind Location Information Management and Intelligence Solution for the Foodservice Industry
The Nielsen Company announced a strategic alliance with Instill Corporation, the leading provider of technology solutions and services in the $58 billion foodservice industry, to integrate Nielsen’s TDLinx Location Information Management (LIM®) services into Instill’s Spend Intelligence solutions. A first-of-its-kind offering for the foodservice industry, the integrated service will help foodservice manufacturers improve sales with better visibility into location level activity, such as restaurants, cafeterias and bars, and identification of distribution opportunities by chain, channel and market.
7 March 2008
Schaumburg, IL
Nielsen Experts to Share Consumer and Retailing Trend Insights
Nielsen’s Todd Hale and Paul Lainis will present consumer and retailing trend insights at the 43rd annual Food Marketing Conference at Western Michigan University. Lainis will co-present Nielsen’s revolutionary In-Store Marketing Research with Procter & Gamble.
5 March 2008
Schaumburg, IL
Consumers Attracted To “Glitz” of Celebrity Wines
Celebrity-driven alcohol beverage products -- those branded with the name of, or directly associated with a famous individual -- are gaining popularity in the U.S. and wine is emerging as the star of the show, according to The Nielsen Company.
29 February 2008
Schaumburg, IL
More Than Half of U.S. Consumers Would Give Up ‘Convenience Packaging’ To Help Environment
Research from The Nielsen Company shows that more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (58 percent); packaging that can be used for cooking, or doubling as a re-sealable container (55 percent); and packaging designed for easy transport (53 percent). U.S. consumers are slightly more likely to give up packaging for convenience purposes than the average global consumer.
26 February 2008
Philadelphia, PA and Schaumburg, IL
NMI and Nielsen Align to Provide Deeper Insight Into LOHAS Consumers, Sustainability and the Green Marketplace
Natural Marketing Institute (NMI), the leading market research and strategic consulting firm specializing in health, wellness and sustainability, and The Nielsen Company announced an agreement to provide in-depth insights into NMI’s Lifestyles Of Health And Sustainability (LOHAS) consumer segmentation model and expertise. The relationship provides consumer packaged goods (CPG) manufacturers and retailers with a better and enhanced understanding into the $209 billion LOHAS market and the ability to make smarter “eco-decisions” about product development, positioning, pricing, communication and distribution to meet LOHAS consumers’ needs.
22 February 2008
New York, NY
The Nielsen Company's 2008 Guide to the Academy Awards
With the writers strike settled and the 80th Academy Awards confirmed for February 24 in Hollywood, California, The Nielsen Company released its annual Guide to the Academy Awards, which showcases a wide range of consumer and media information illustrating the enormous impact the Academy Awards has in the U.S.
7 February 2008
Schaumburg, IL
Nielsen: U.S. Consumers Sweet On Chocolate For Valentine’s Day
U.S. consumers shower their sweethearts with chocolate candy for Valentine’s Day, with retail sales expected to top more than $323 million during the holiday week, according to The Nielsen Company. Valentine’s week ranks number one for chocolate candy sales, and places third for all candy sales with consumers expected to purchase more than $414 million.
5 February 2008
Schaumburg, IL
Nielsen First to Offer Convenience Store Sales Data in NACS Hierarchy
The Nielsen Company announced that consumer packaged goods (CPG) manufacturers and convenience store retailers will have access to convenience store sales data classified according to the NACS-defined hierarchy of product categories. Nielsen is the first to offer clients access to its convenience channel insights according to the NACS category definitions, providing more clarity and consistent classifications, which allow for more effective discussions between CPG manufacturers and convenience retailers.
5 February 2008
Schaumburg, IL
Nielsen Experts to Examine Consumer Trends Impacting Food Industry
Todd Hale, senior vice president, Consumer & Shopper Insights, Nielsen Consumer Panel Services and Shannon Jimenez, associate client director, Nielsen Retail Services to share insights and experience regarding the top trends facing the U.S. consumer packaged goods (CPG) industry with high potential food industry executives participating in the Food Industry Management Program at the USC Marshall School of Business.
24 January 2008
New York, NY
The Nielsen Company’s 2008 Guide to the Super Bowl
The Nielsen Company released its annual Guide to the Super Bowl which showcases a wide range of consumer and media information about the most notable marketing event in the U.S. – the NFL’s Super Bowl – scheduled for February 3 in Glendale, AZ.
14 January 2008
Schaumburg, IL
Nielsen: Half of U.S. Consumers Reduce Spending to Combat High Gas Prices
New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent).
10 January 2008
Schaumburg, IL
Save-A-Lot Selects Nielsen as Marketing Information Provider
The Nielsen Company announced it has signed an agreement with Save-A-Lot, establishing Nielsen as Save-A-Lot’s preferred provider of marketing information for merchandising and market decision support across the 1,150-store chain. The multi-year agreement marks the first time Save-A-Lot has agreed to a limited release of its company-owned store scanning data.
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