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8 July 2008
Schaumburg, IL
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| WHO: |
Brian Lechner, client director, The Nielsen Company |
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| WHAT: |
Lechner will participate in a marketing panel discussion:
“What is the Market for Organic Wine?”
With panel participants from Mendocino Wine Company and Whole Foods Market, Lechner will discuss the growing consumer interest in organic wine and opportunities for wine growers and retailers. |
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| WHY: |
While organic wines are still a small share of the overall wine market, the category demonstrates strong growth. Nielsen’s research shows a 29 percent dollar increase of organic wine sales1 |
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| WHEN: |
Friday, July 18
11:30 a.m. PT
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| WHERE: |
2008 Organic Winegrowing Conference & Tradeshow
Frog’s Leap Winery
8815 Conn Creek Road
Rutherford, CA |
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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1Food, drug, liquor, mass merchandisers, excluding Wal-Mart, December 2007
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