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8 July 2008
Schaumburg, IL
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| WHO: |
Todd Hale, senior vice president, Consumer & Shopper Insights, The Nielsen Company |
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| WHAT: |
Hale will co-present with Patti Marshman-Goldblatt, Natural Marketing Institute (NMI)
Hale and Marshman-Goldblatt will share Nielsen and NMI’s insights connecting green consumers’ attitudes to their shopping behavior. Their presentation will address:
- Where green consumers spend their money
- What consumer packaged goods (CPG) departments green consumers buy more of compared to non green consumers
- Opportunities available for CPG manufacturers and retailers seeking to capture the green consumer wallet
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| WHY: |
One in five consumers is environmentally conscious. Research shows that green consumers are significant consumers for CPG manufacturers and retailers to attract to their brands and stores. CPG companies looking to engage or expand their sustainability efforts need to know what and where the green consumer is buying in order to satisfy the needs of this dominant consumer segment. |
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| WHEN: |
Wednesday, July 16
10:45 a.m. CT
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| WHERE: |
IIR Shopper Insights In Action Conference
Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue
Chicago, IL |
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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