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8 July 2008
Schaumburg, IL
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| WHO: |
Nick Lake, vice president Client Service, Beverage Alcohol, The Nielsen Company |
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| WHAT: |
Lake will share insights on the potential implications if the state of Tennessee allows wine sales in food stores. He will address how distributors, brewers and retailers can maximize sales volume.
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| WHY: |
Tennessee is one of 17 states that restrict the sale of wine in grocery stores, limiting wine to be sold in liquor stores and Tennessee wineries. Many efforts have been made in trying to change the state’s liquor laws therefore making it important for retailers and wholesalers to understand the possible implications of wine being sold in Tennessee food stores. |
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| WHEN: |
Monday, July 14
10:00 a.m. ET
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| WHERE: |
Tennessee Malt Beverage Association Annual Convention
Don CeSar Beach Resort
3400 Gulf Boulevard
St. Pete Beach, FL |
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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