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29 April 2008
Schaumburg, IL
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| WHO: |
Todd Hale, senior vice president, Consumer & Shopper Insights, Nielsen Consumer Panel Services |
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| WHAT: |
Dramatic fluctuations in gas prices are disrupting how consumers shop. Hale will share Nielsen’s insights for consumer packaged goods (CPG) retailers and manufacturers on how to help consumers cope with current economy and how to market to consumers dealing with economic pressures.
Hale’s presentation will address such topics as:
- How gas price fluctuations impact consumer gas buying behavior
- What consumers are telling Nielsen about how they are changing their shopping habits in order to counterbalance high gas prices
- Impact of rising gas prices on private label products
- Impact of rising gas prices on where consumers shop
- Opportunities for CPG retailers to drive trips to the store
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| WHEN: |
Monday, May 5
10 a.m. PT
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| WHERE: |
Food Marketing Institute (FMI)
Mandalay Bay Convention Center
3950 Las Vegas Boulevard South
Las Vegas, NV |
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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