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23 April 2008
Schaumburg, IL
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| WHO/WHAT: |
More than 60 children, ages 8 – 14, and their parents, employees of The Nielsen Company,
will take part in Nielsen’s eleventh annual Take Your Daughters and Sons to Work Day event.
In keeping with the national “Take Your Daughters and Sons to Work Day” theme, “Making Choices for a Better World,” Nielsen employees will educate children on what some of the consumer packaged goods (CPG) manufacturers—Nielsen’s clients—are doing to incorporate Earth-friendly standards, such as offering greener products to consumers, smaller and recycled packaging and encouraging consumers to reuse shopping bags.
Children will form teams to develop ideas to re-use/recycle a product, such as a 2-liter bottle, and create a consumer marketing plan, including the new product’s logo and slogan, and present it to the group.
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| WHEN: |
Thursday, April 24
9 – 11 a.m. CT
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| WHERE: |
The Nielsen Company
150 N. Martingale Road
Schaumburg, IL
(in the Woodfield Corporate Center, near Higgins Road and Route 53) |
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| BACKGROUND: |
Nielsen Consumer Group, the marketing information arm of The Nielsen Company, is headquartered in Schaumburg, IL. Nielsen Consumer Group serves leading companies in the $2.1 trillion U.S. food, beverage and CPG industry, measuring markets and trends at the retail level, in the home and on-the-go. |
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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