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10 April 2008
Schaumburg, IL
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| WHO: |
Nick Lake, vice president, The Nielsen Company |
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| WHAT: |
Lake will co-present “Reaching the Craft Beer Drinker” with Julia Herz, Craft Beer program director, Brewers Association.
Lake and Herz will discuss and identify the craft beer consumer, including lifestyle preferences. Nielsen’s presentation will also include key methods
craft brewers and retailers can use to reach consumers and maximize profit and volume. |
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| WHY: |
The craft beer industry continues rapid growth. Craft brewers and retailers need to know their target consumer in order to make effective business decisions and determine how to best market their products and services.
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| WHEN: |
Saturday, April 19
10:15 a.m. PT
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| WHERE: |
The Craft Brewers Conference
Town and Country Resort and Convention Center
500 Hotel Circle North
San Diego, CA |
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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