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19 March 2008
Schaumburg, IL
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| WHO: |
Russell Evans, vice president, Global Business Intelligence
The Nielsen Company |
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| WHAT: |
Evans will co-present “Beyond Data Insights: Making Use of Disparate Information” with Leigh O’Donnell, manager of Sales Technology and Communication, Wm. Wrigley Jr. Company.
Evans and O’Donnell will share best practices for using technology to turn data into valuable insights for quick action. Wrigley capitalized on this concept by streamlining reporting from disparate sources into a single consistent view and by leveraging tools to provide timely answers for decision makers. As a result, Wrigley noticed positive outcomes in several areas. |
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| WHY: |
Consumer packaged goods (CPG) manufacturers and retailers receive mounds of data from disparate sources. In order to make sound business decisions about their products and consumers, CPG manufacturers and retailers need to move beyond the disparate data and into intelligent and timely insights.
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| WHEN: |
Monday, March 31
3:30 p.m. PT
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| WHERE: |
GMA Information Systems/Logistics Distribution Conference
The Westin Mission Hills Resort & Spa
71333 Dinah Shore Drive
Rancho Mirage, CA |
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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