| Nielsen Experts to Examine Consumer Trends Impacting Food Industry
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| Who: |
Todd Hale, senior vice president, Consumer & Shopper Insights, Nielsen Consumer Panel Services and Shannon Jimenez, associate client director, Nielsen Retail Services |
| What: |
Hale will share his insights and experience regarding the top trends facing the U.S. consumer packaged goods (CPG) industry with high potential food industry executives participating in the Food Industry Management Program at the USC Marshall School of Business.
Hale's presentation will address such critical topics as:
- The evolution and blurring of CPG distribution channels
- Impact of rising fuel cost on today's consumer and the industry
- Key consumer trends driving short and long term growth opportunities
- The impact of retailer consolidation
- The state of private label
- The impact of technology on retailing
Jimenez will present a category management case study to program participants to illustrate the importance of understanding consumer trends. The case study will expose participants to market data and consumer centric marketing. |
| Why: |
The $2.1 trillion U.S. food, beverage and CPG industry is dynamic and complex. Major CPG companies need to know the latest consumer trends to make effective business decisions and determine how to best market their products and services. |
| When: |
Friday, February 8, 2008 |
| Where: |
Food Industry Management Program
USC Marshall School of Business
In association with the Western Association of Food Chains
Los Angeles, CA
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About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com. |
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Contact
The Nielsen Company
Jennifer Frighetto
+1 847 605 5686
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