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5 February 2008
Schaumburg, IL
The Nielsen Company today announced that consumer packaged goods (CPG) manufacturers and convenience store retailers will have access to convenience store sales data classified according to the NACS-defined hierarchy of product categories. Nielsen is the first to offer clients access to its convenience channel insights according to the NACS category definitions, providing more clarity and consistent classifications, which allow for more effective discussions between CPG manufacturers and convenience retailers.
“The new NACS category definitions will allow us to more effectively utilize industry insights due to a much more relevant description of the beer category,” said Chuck James, director of category solutions, Miller Brewing Company. “We will now be able to better align with convenience store retailers on volume and share opportunities.”
The NACS category definitions hierarchy is considered the industry standard and classifies convenience store stock keeping units (SKUs) within product category and subcategory definitions, such as premium, imports, or microbrews under the beer category. Developed more than twenty years ago to organize sales and purchase information by merchandise category, the NACS category definitions serve as a framework for convenience store retailers and manufacturers to have effective discussions regarding market performance comparisons and establish performance benchmarks.
“Nielsen is proud to be the first to provide our clients with data and insights as defined specifically for the convenience industry, by the industry,” said Dan Sacco, senior vice president, Client Service, The Nielsen Company. “We are committed to providing the most complete and representative view of the convenience channel available in the marketplace.”
“The ability to compare product sales by store and by market is a critical, fundamental component in our members’ sales plans,” said Dae Kim, vice president of research for NACS. “The most efficient way for manufacturers selling their merchandise in convenience stores and retailers to prepare for joint success is to view Nielsen’s high-quality information through the same lens. Reviewing Nielsen information presented in the NACS hierarchy allows manufacturers and retailers to make faster, more knowledgeable decisions.”
About NACS
NACS, the association for convenience and petroleum retailing, is an international trade association representing more than 2,200 retail and 1,800 supplier member companies. The U.S. convenience store industry, with over 145,000 stores across the country, posted $569.4 billion in total sales in 2006, with $405.8 billion in motor fuels sales.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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