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7 November 2007
Schaumburg, IL
As part of its ongoing and focused commitment to the $53 billion convenience store industry, The Nielsen Company has signed agreements with eight top convenience store retailers. Under the census agreements, Nielsen will provide consumer product goods (CPG) manufacturers with access to weekly data and sales insights for every one of the convenience retailers’ corporate stores, enabling manufacturers to analyze granular insights and implement plans at the store-level.
Nielsen has signed contracts with leading convenience retailers, including: Circle K, Cumberland Farms, Murphy USA, Valero and Wilson Farms. The agreements represent a total of 7,400 stores in the U.S.
“Collaboration with our CPG suppliers is critical,” said Jim King, director of marketing, Circle K. “Enabling our vendors to access and analyze store-level insights creates a winning situation for us, our suppliers and our customers. Our suppliers can make critical business decisions based on store-level trend information, which allows for proactive management in key areas such as out-of-stocks, product promotions and new product launches to ensure a positive customer experience. Nielsen makes that possible.”
“Clearly, retailers are seeking the Nielsen difference—our content, our delivery and our client service,” said Dan Sacco, senior vice president of client service, The Nielsen Company. “Our strong commitment to the convenience store channel is unwavering, and we continue to enhance and expand our offerings to provide the most comprehensive, trendable and representative information available in the industry today so our clients can make educated and effective business decisions.”
The retailers will utilize Nielsen’s Convenience Track® product, which upholds the industry standard as defined by TDLinx, a service of The Nielsen Company, and is endorsed by the National Association of Convenience Stores (NACS). Convenience Track offers the most representative and trendable convenience channel read in the marketplace with appropriate representation of chains, franchises and independents, and more than two years of history.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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