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Dynamics |
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Understanding what
consumers are purchasing in and across stores is key to addressing
issues such as:
In addition, getting
the right mix and number of products in the category is a
challenge. Category Managers face issues, including:
- Assortment – what is the most appropriate product
mix?
- What is the optimal number of SKUs within a category /
brand?
- Where will volume go if SKUs are deleted?
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Nielsen Can Help
Retail
Measurement
Track and examine key business trends by product, category, chain
and geography for individual brands or the total market with our
retail measurement data and easy-to-use software tools. Find
out more.
Consumer
Panel
Homescan tracks household purchasing information over time to help
you evaluate what shapes consumers' purchasing decisions and the
impact your marketing strategies have had on household purchasing
behavior and patterns. Find out
more.
Analytic Consulting
Our sophisticated
models and tools help quantify the impact of assortment variables
and optimize your product mix offering. Find
out more.
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