Consumer-Centric Category Management:
How to Increase Profits by Managing Categories Based on Consumer Needs

This new book, created by ACNielsen and published by John Wiley & Sons, explores both the state of and the state-of-the-art in category management—the process of managing product categories as small businesses. Written for both novices and seasoned pros, Consumer-Centric Category Management contains a review of the basic eight-step process, case studies from leading consumer packaged goods manufacturers and retailers, and essays about the future of category management—all designed to help readers get more out of their category management programs. As the book describes, today’s most successful category management practitioners have recognized that the consumer must be at the center of their category management approach.

Consumer-Centric Category Management is available now in most major bookstores and from Amazon. Discounts are available for orders of 10 or more by contacting Jeff Gould at Wiley at 201/748-6306.